LooseMoissanite widens custom moissanite lineup with more design choices

LooseMoissanite has expanded its loose moissanite and custom jewelry offering with more options in stone shapes, sizes, settings and metals. The move is aimed at giving shoppers more control over how they build rings, earrings, pendants, bracelets and watches.

Why it matters: - The expansion gives buyers more flexibility to start with a loose stone or move straight to a finished piece. - LooseMoissanite is betting that more control over shape, size, setting and metal will appeal to shoppers who want personalized fine jewelry. - The broader lineup also puts loose moissanite at the center of the brand’s selling strategy, not just as a component option.

What happened: - LooseMoissanite expanded its loose moissanite and custom jewelry collection with more choices in stone shapes, sizes, settings, metals and designs. - The online jewelry retailer now highlights loose stones and finished jewelry across rings, earrings, pendants, bracelets, bands and watches. - The company said the expansion is designed to give customers more ways to begin with a loose moissanite stone or choose a finished piece based on preferred specifications.

The details: - Loose moissanite cuts include round, princess, pear, emerald, cushion, Asscher, oval and heart. - Custom pieces can be personalized by stone size, metal type, setting and overall design. - Custom jewelry covers rings, bands, bracelets, earrings and pendants. - Metal options include white gold, yellow gold, rose gold and silver. - Gold is available in 10K, 14K and 18K options, depending on the design. - Pricing for custom and personalized pieces varies by carat weight, metal type, design complexity and making charges. - The finished jewelry lineup includes engagement rings in solitaire, halo and three-stone styles. - Earrings include stud, hoop and dangle designs. - Pendants and necklaces include solitaire and cross pendant options. - Bracelets include multiple-stone and tennis-inspired styles. - Moissanite watches use iced-out designs that place moissanite across the case, bezel, dial and bracelet elements. - Listed watch models use stainless-steel construction and Japan-sourced movements. - LooseMoissanite says its moissanite jewelry is supplied with a GJLI certificate, and a GRA certificate is available on request for an additional cost. - Customized and personalized jewelry is generally excluded from standard returns or exchanges.

Between the lines: - The strategy leans into a growing consumer preference for participation in the design process rather than buying fixed styles. - Loose stones can be a stronger entry point for shoppers who want to compare cuts, visualize settings and make a piece feel more personal. - The brand’s emphasis on moissanite also positions it as an alternative to diamond jewelry without claiming the stones are the same material. - The company links its production background in Surat to its ability to handle cutting, faceting, polishing and stone setting.

What happened: - Prakash Mayani, brand representative at LooseMoissanite, said customization is meant to give customers more involvement from choosing a moissanite and its shape to considering the setting, metal and overall design. - LooseMoissanite says its jewelry is manufactured in Surat. - The company says every item goes through a three-layer quality check by expert gemologists before dispatch. - LooseMoissanite says it has more than 15 years of experience in moissanite.

What's next: - Customers can continue building pieces from loose stones or choose from the expanded finished collection. - The company is likely to keep using customization as a core differentiator across categories. - LooseMoissanite’s social channels include LinkedIn, Instagram, Facebook, YouTube, X and Pinterest.

The bottom line: - LooseMoissanite is broadening its catalog around a simple pitch: more stone choices, more customization and more finished jewelry options for shoppers who want control over the final design.